Blog
Insights, ideas, and reflections on design, marketing, technology, and the evolving creative landscape.
Higher Ed Brand Identity: New Mexico
Higher Ed Branding in The Land of Enchantment New Mexico has a healthy supply of higher education institutions. From a branding perspective, the styles are very limited and limiting despite this supply. Most logos do have an icon, ranging from an abstract shape,...
Higher Ed Brand Identity: Louisiana
Higher Ed Branding in The Pelican State Louisiana is the first state encountered in this series where the range in branding style is very limited. It is surprising given the amount of higher education institutions in the state. It may be more telling of the state's...
Higher Ed Brand Identity: Minnesota
Higher Ed Branding in The Land of 10,000 Lakes Minnesota is coming to the table with some impressive branding design. Overall, the spectrum of branding coming out of the state is quite diverse, with a range of contemporary to dated, monograms to illustrated abstract...
Higher Ed Brand Identity: South Dakota
Higher Ed Branding in The Mount Rushmore State South Dakota does not have a lot of Higher Ed institutions. But, what institutions it does have represent a diverse range of branding solutions. It was refreshing to see a spectrum of designs that include visual metaphor,...
Episode 50: Brandi Takas Talks With Thompson
The Last Talks With Thompson Podcast (for a bit) Brandi Takas is the Lead Creative Strategist with Marketplace Strategy in Cleveland, Ohio. In her Talks With Thompson, she discusses being a designer in high school, having RJ as an instructor, and her career growth to...
Episode 49: Tamay Shannon Talks With Thompson
Entrepreneur To The Core Tamay Shannon is the Social Media Strategist for W2S Marketing and in her Talks With Thompson, she discusses entrepreneurship and so much more.Talks With Thompson is supported by the American Marketing Association Pittsburgh Chapter, the...
Higher Ed Brand Identity: Maine
Higher Ed Branding in The Pine Tree State Maine has a good grip on branding design. While there are fewer higher ed institutions than other states, each for the most part has a good visual representation. Some notable takeaways: Most logos feature a block-justified...
Episode 48: Lauren Norris Talks With Thompson
Marketing Leader With Roots In Design Lauren Norris and RJ came up together in the Pittsburgh marketing and design scheme. Lauren is in Technical Sales at Butler Technologies, Inc. and the Immediate Past President of the American Marketing Association, Pittsburgh...
Higher Ed Brand Identity: West Virginia
Higher Ed Branding in The Mountain State The collection of Higher Ed institution logos in West Virginia offers quite a range; a little something for everyone. Ranging from logotypes to combination logos featuring abstract elements, monograms, and illustrated campus...
Episode 47: Dominick Tucciarone Talks With Thompson
Social and Design at Disney Dominick Tucciarone is a Social Media Content Coordinator at The Walt Disney Company and in his Talks With Thompson he discusses how he got his start there and offers advice for students entering the creative professions. Watch or listen...
The Power of Social Media in Marketing
https://www.amapittsburgh.org/2021/03/10/the-power-of-social-media-in-marketing/
Higher Ed Brand Identity: Nevada
Higher Ed Branding in The Silver State Some notable takeaways: Most of the 11 logos are typography-based with little reliance on a graphic or illustrated icon. The use of single-letter icons or monograms is quite prevalent. Typeface usage split primarily between Serif...
Talks With Thompson, Episode 46: RJ Huebert
And Then THere Were Two...RJ's RJ Huebert is the Managing Principal at HBT Digital Consulting. In his Talk with Thompson, he discusses entrepreneurship, search engine marketing, and more. Learn more about RJ by visiting HBT Digital Consulting.Talks With Thompson is...
Talks With Thompson, Episode 45: Laurie O’Hara
Path from PR to Social Comms. Laurie O'Hara is a Social Media Specialist in the Marketing and Communications Department at Keene State College in Keene, New Hampshire. In her Talks with Thompson, she discusses her path from public relations to marketing and...
Higher Ed Brand Identity: Wyoming
Higher Ed Branding in The Equality State What at first felt like a shocking lack of higher education institutions in Wyoming soon settled into a clear acceptance given the population characteristics and overall rural way of life in Wyoming. A cursory glance at...