Higher Ed Branding in The Centennial State Colorado is a state that has a surprising amount of insitutions. Given its resources, position in the United States, and population concentrations, it would make sense that there shouldn't be as many as there are. The...
Logos
Higher Ed Brand Identity: Arizona
Higher Ed Branding in The Grand Canyon State Considering its placement within the United States, I did not expect Arizona to have as many higher ed institutions as it does - let alone a fresh range of visual diversity in their brand identities. The Arizona community...
Higher Ed Brand Identity: Virginia
Higher Ed Branding in The Old Dominion Vermont's population is under one million people, nearing 640,000. It is a small state. But, despite its population, it still has 17 higher ed institutions. The brand marks representing these institutions fall within the typical...
Higher Ed Brand Identity: Vermont
Higher Ed Branding in The Green Mountain State Vermont's population is under one million people, nearing 640,000. It is a small state. But, despite its population, it still has 17 higher ed institutions. The brand marks representing these institutions fall within the...
Higher Ed Brand Identity: Kansas
Higher Ed Branding in The Sunflower State It's always a cool experience to visit colleges and universities in another state and see how they implement the various brand applications. I had a great opportunity to speak at a conference at Pittsburg State University in...
Higher Ed Brand Identity: Wisconsin
Higher Ed Branding in The Badger State Looking at the collection of institution logos from Wisconsin, I feel refreshed. The logos in this archive have a diverse range of aesthetic style, design strategy, and icon usage. In consideration of that diverse range, there...
Higher Ed Brand Identity: New Mexico
Higher Ed Branding in The Land of Enchantment New Mexico has a healthy supply of higher education institutions. From a branding perspective, the styles are very limited and limiting despite this supply. Most logos do have an icon, ranging from an abstract shape,...
Higher Ed Brand Identity: Louisiana
Higher Ed Branding in The Pelican State Louisiana is the first state encountered in this series where the range in branding style is very limited. It is surprising given the amount of higher education institutions in the state. It may be more telling of the state's...
Higher Ed Brand Identity: Minnesota
Higher Ed Branding in The Land of 10,000 Lakes Minnesota is coming to the table with some impressive branding design. Overall, the spectrum of branding coming out of the state is quite diverse, with a range of contemporary to dated, monograms to illustrated abstract...
Higher Ed Brand Identity: South Dakota
Higher Ed Branding in The Mount Rushmore State South Dakota does not have a lot of Higher Ed institutions. But, what institutions it does have represent a diverse range of branding solutions. It was refreshing to see a spectrum of designs that include visual metaphor,...