Higher Ed Branding in The Land of Enchantment New Mexico has a healthy supply of higher education institutions. From a branding perspective, the styles are very limited and limiting despite this supply. Most logos do have an icon, ranging from an abstract shape,...
Higher Ed Brand Identity: Louisiana
Higher Ed Branding in The Pelican State Louisiana is the first state encountered in this series where the range in branding style is very limited. It is surprising given the amount of higher education institutions in the state. It may be more telling of the state's...
Higher Ed Brand Identity: Minnesota
Higher Ed Branding in The Land of 10,000 Lakes Minnesota is coming to the table with some impressive branding design. Overall, the spectrum of branding coming out of the state is quite diverse, with a range of contemporary to dated, monograms to illustrated abstract...
Higher Ed Brand Identity: South Dakota
Higher Ed Branding in The Mount Rushmore State South Dakota does not have a lot of Higher Ed institutions. But, what institutions it does have represent a diverse range of branding solutions. It was refreshing to see a spectrum of designs that include visual metaphor,...
Higher Ed Brand Identity: Nevada
Higher Ed Branding in The Silver State Some notable takeaways: Most of the 11 logos are typography-based with little reliance on a graphic or illustrated icon. The use of single-letter icons or monograms is quite prevalent. Typeface usage split primarily between Serif...
Higher Ed Brand Identity: Wyoming
Higher Ed Branding in The Equality State What at first felt like a shocking lack of higher education institutions in Wyoming soon settled into a clear acceptance given the population characteristics and overall rural way of life in Wyoming. A cursory glance at...
Higher Ed Brand Identity: Ohio
A preview of brand identity design in at colleges, universities, and other higher education institutions in the state of Ohio.